Master Writing Class with Alka Joshi

THIS SESSION IS ONLINE

Beyond the Manuscript

So you’ve published a manuscript, now what? The journey doesn’t end when your book is published. Go beyond the book with Alka Joshi in this 90-minute class focused on establishing your brand, marketing yourself and your book, and taking the leap of adapting it into a screenplay. Alka is the NYT bestselling author of The Henna Artist (a Reese Witherspoon’s Book Club selection). Although late to the social media game, she’ll share how she went from unknown debut novelist to internationally-renowned author during the pandemic. What techniques can you use to reach the right audiences? Which media is best for your skillset? How can you make your marketing dollars last?

Joining Joshi as guest instructors are Ellen Goldsmith-Vein and Dillon Asher of the Gotham Group in LA and Samra Zafar, Bestselling Memoirist, Public Speaker and Screenwriter. They will discuss the process of book-to-screen adaptation, how streaming platforms have changed the TV/film industry, and how you can go beyond bestselling author to screenwriter, public speaker and instructor. This is the third class in a series of three classes Joshi will present - October 10 (How to Write a Bestseller) and October 27 (Selling Your Manuscript).



Host and guest instructors profiles:

Alka Joshi was Born in Jodhpur, Rajasthan, India, and has lived in the U.S. since the age of nine. She graduated from Stanford University and worked in the fields of advertising and PR before starting her own marketing consultancy. In 2011, she obtained her MFA in Creative Writing from the California College of Arts in San Francisco, California. Alka is currently finishing the sequel and starting on the third book in the trilogy. She’s also serving as Executive Producer on the screen adaption of The Henna Artist.

Samra Zafar is an award-winning international speaker, bestselling author, consultant, educator, and entrepreneur who advocates for gender equity, inclusion, and human rights. Her book, A Good Wife: Escaping The Life I Never Chose, is an international bestseller and is now being adapted to a premium TV series. She is one of the youngest Alumni Governors at the University of Toronto, a Celebrated Ambassador for Plan International, and a board member for Women's College Hospital Foundation. 

The Gotham Group is a Hollywood-based management and production firm and the only one owned solely by a woman. Founded in 1994 by CEO Ellen Goldsmith-Vein, the company represents top directors, writers, producers, authors, animators, illustrators, publishers, and actors, while actively producing such major film projects as The Maze Runner franchise, Kodachrome and the Spiderwick Chronicles.