In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue joins us to tell the iconic company’s life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. Pogue’s new book Apple: The First 50 Years features full-color photos and fresh interviews with the legendary figures who shaped Apple into what it is today.
About the Book
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: to bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products that married advanced technology with beauty, simplicity, and fine design.
Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. Apple busts long-held myths; goes backstage for both the titanic successes and the instructive failures; and assesses the forces that challenge Apple’s dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a testament to Apple’s innovative vision, and a must-read for anyone whose life Apple has touched.
About the Speaker
David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He’s written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for TheNew York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.
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