A strange thing is happening to the American diet: the consumption of both meat and meat alternatives is rising. Americans are more aware of the climate and environmental damage industrial meat production inflicts on the planet. That's why old, established protein sources have been joined by pea proteins, whey products, and other new alternatives. But we still keep eating meat.

KLF's This Is Now with Angie Coiro series is looking at the future of meat in America. Impossible Foods in Redwood City wants to replace animal meat in the food change by by 2035. Rancher Nicolette Hahn Niman sees new attitudes toward beef and fowl, emphasizing local, non-industrial production and seasonal consumption. Will the market support one of those visions? Both? And what else will factor into the future of meat?

Nicolette Hahn Niman and Rebekah Moses are our guests. Nicolette and her husband Bill Niman recently sold their company BN Ranch to Blue Apron. She's an in-demand speaker on the problems of industrialized food production, a writer, and - surprise! - a vegetarian.

Rebekah Moses will join us as well. She leads sustainability and agriculture at Impossible Foods, working to develop plant-based meat and dairy for a more sustainable and secure food system.

And your questions and comments, as always, will be part of the discussion. Join us at 7:30 pm - which leaves you plenty of time to have dinner first, with or without meat.