Big Ideas Discussion Group

  • Kepler's 1010 El Camino Real Menlo Park, CA, 94025 United States

Misbehaving: The Making of Behavioral Economics by Richard Thaler 

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award.